Goodie Girl Cookies is a gluten-free cookie company on a mission to make the snack world a more magical place.

Our goal was to increase their brand’s awareness online, drive customers in stores, and inspire consumers to create their own content around the Goodie Girl brand. In a period of 12 months, we were able to increase the brand’s following on Instagram by 25k+ followers, while total viewership increased by 200% and engagements performed on social posts increased by 100%.

Email Subscribers growth chart
Followers, Reach and Comments growth chart

Before

Goodie GIrl Cookies Phone Instagram Before

After

Goodie GIrl Cookies Phone Instagram After

Summary

We raised over $28,000 for JG and produced a successful music video to raise awareness about eating disorders and promote body positivity. But more importantly, we’ve created a global movement to empower girls to be authentic and tenacious. The Just, Girl. Project has been featured on many respected media outlets including Huffington Post, NPR, and MIC. JG’s fan base exceeds 100,000 followers. Our music video has garnered over 100,000 organic views. The brand is well-respected within the girl power community, followed by brands like Ipsy, The Girl Scouts, I am That Girl, and Makers Magazine. We launches an online store to sell our custom illustrations and have big plans for the non-profit and mentorship program.